ULTA BEAUTY Perfect Pairs Sale!

@juliempiedra1

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SoundTikTok sound · original sound - juliempiedra1

Promoted product

Redken All Soft Shampoo and Conditioner

Free Shipping at $35. Shop All Soft Conditioner Redken

Why it worked

The video effectively combines a relatable "restock" narrative with a timely sale event, showcasing a popular product in use and demonstrating its benefits, which encourages viewers to take advantage of the offer.

Summary

The creator visits Ulta Beauty during their "Perfect Pairs Sale" to purchase Redken All Soft shampoo and conditioner. She demonstrates using the products in the shower, highlighting how they make her hair feel softer, smoother, and more hydrated, and encourages viewers to stock up before the sale ends.

Structure

1Shopping trip to Ulta Beauty
2Purchasing Redken All Soft products
3Demonstrating shampoo and conditioner use
4Showing final hair results

Original caption

#UltaBeautyPartner Whether you’re stocking up on your favorite shampoo and conditioner or looking to try something new, make sure to shop @Ulta Beauty Perfect Pairs Event so you can save on your next haircare haul from 8/2-8/22. #UltaBeauty #ubcreates #ultahaul #haircare

More from @juliempiedra1

Product placement

Ulta Beauty: ACTS - a beauty retail store where the creator shops for hair products. Removing it would change where the creator shops. Redken All Soft Shampoo: ACTS - a hair shampoo that the creator uses in the shower to wash her hair. Removing it would change the video. Redken All Soft Conditioner: ACTS - a hair conditioner that the creator uses in the shower to condition her hair. Removing it would change the video.

Call to action

shop @Ulta Beauty Perfect Pairs Event

On-screen text

ULTA BEAUTY Perfect Pairs Sale! UP TO 40% OFF!

Transcript

Come shop with me because my hair was begging for a restock. I stopped by Ulta to grab the Redken All Soft shampoo and conditioner because the Perfect Pairs event is happening. You can get up to 40% off regular price when you buy 2. My hair always feels so much softer and smoother after using this duo, especially when it's feeling dry from heat styling and summer. I love using the shampoo and the conditioner together because they leave my hair feeling clean, hydrated, and easy to style. If you've been meaning to refresh your hair routine, this is the perfect time to stock up before the sale ends.