Come shopping with me because I need to restock my go-to skincare duo

@juliempiedra1

153.5K followers · usually 25.9K views a post

Views

2.5M

Likes

596

Comments

17

Shares

37

SoundTikTok sound · original sound - juliempiedra1

View velocity

+283.7K views over 23.4d · ~12.1K/day · 10 observations

Promoted product

CeraVecerave.com

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

20 videos13 creators

Why it worked

The video effectively combines a relatable shopping trip with a trusted skincare recommendation, leveraging the creator's expertise as a licensed esthetician to build credibility and trust with the audience.

Summary

A licensed esthetician shares her go-to CeraVe skincare routine, featuring the foaming facial cleanser and AM facial moisturizing lotion with SPF 50. She demonstrates using the products and highlights their benefits for maintaining healthy skin.

Structure

1Introduction and shopping trip to Target
2Showcasing CeraVe products
3Demonstrating the foaming facial cleanser

Original caption

As a licensed esthetician, I love trying new skincare, but there’s something to be said about products you know you can always rely on. This CeraVe duo has been one of my go-to routines for years. 🤍 @CeraVe @target #CeraVePartner #skincare #bestskincare #affordableskincare #targetfinds

More from @juliempiedra1

Product placement

Target: APPEARS - a store name and logo, removing it would not change what happens in the video. CeraVe: ACTS - skincare products are shown, used, and discussed. Removing it would change what happens in the video.

On-screen text

#CeraVePartner

Transcript

Come shopping with me because I need to restock my go-to skincare duo. I'm partnering with CeraVe for this video and as an esthetician, I try a lot of skincare, but these are the products I always come back to when my skin just needs something I know works. Today I'm grabbing the CeraVe foaming facial cleanser and the CeraVe AM facial moisturizing lotion SPF 50. The cleanser removes oil, sunscreen and daily buildup without leaving my skin feeling stripped. And I always follow it with the AM facial moisturizing lotion SPF 50 to hydrate, protect and helps support a stronger skin barrier from day one. If you're looking for a simple routine, you can always count on this go-to duo. It's such an easy place to get them, Target.