when someone comes in asking for a "feminine" or "masculine" fragrance

@merzapothecary

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Merz Apothecary

Merz Apothecary is a pharmacy established in Chicago in 1875 by Peter Merz, We specialize in unique and natural health, personal care and beauty products from around the world.

2 videos

Why it worked

The video uses a humorous and relatable scenario to challenge traditional gender norms in fragrance selection, making it shareable and engaging.

Summary

Two women working at Merz Apothecary discuss how they don't ask about gender when helping customers find fragrances. A man then enters and is asked if he looks like a woman, to which he responds that he doesn't know his gender.

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Transcript, structure and on-screen text

4 beats, a 35-word transcript and 1 lines of on-screen text — the parts you need to write your own version.

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Original caption

Whether you’re chasing a memory, a feeling, or a favorite place, our fragrance experts are here to help you find a scent that speaks to you. 💙 Our genderless fragrance wall invites you to explore every bottle without limitations. Stop by Merz Apothecary for a personalized fragrance consult! We’re open Mondays through Saturdays from 10AM to 6PM. ✨ #nichefragrance #nicheperfume #fragrancetok #unisexfragrance #genderlessfragrance