the Battle of Patchoulis

@merzapothecary

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Promoted product

Tempo by Diptyque

Why it worked

The video uses a "battle" format to compare multiple products, creating a sense of competition and engagement. The creator's detailed descriptions of each fragrance's scent profile and her personal preferences make the content relatable and informative for perfume enthusiasts.

Summary

A fragrance expert compares several patchouli-based perfumes in a "Battle of the Patchoulis." She discusses the notes and characteristics of each fragrance, ultimately choosing "Tempo by Diptyque" as her favorite.

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Transcript, structure and on-screen text

6 beats, a 343-word transcript and 106 lines of on-screen text — the parts you need to write your own version.

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Original caption

Join our fragrance specialist, Nina, for a Battle of the Fragrances: Patchouli Edition! 🌿 Are you a fan of this earthy fragrance note? Let us know which of these unique blends is your favorite in the comments below! ⬇️ Featured fragrances: ✨ Kerosene Fields of Rubus ✨ @Zernell Gillie Techno ✨ @BDK Parfums Gris Charnel Extrait ✨ @ARQUISTE Misfit ✨ @jovoyparfums Psychedelique ✨ @Diptyque Tempo ✨ @storaskuggan Pine ✨ @santamarianovella Patchouli #nichefragrance #nicheperfume #patchouliperfume #patchoulifragrance #patchouli