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All breakouts
5.9Talking HeadOther hookLifestyle
Hook
Hey my loves!
@viviantendo256
231.2K followers · usually 35.1K views a post
Views
172.1K
Likes
11.2K
Comments
240
Shares
44
View velocity
+802 views over 4.8d · ~166/day · 4 observations
Why it worked
The video effectively uses a soft sell approach by showcasing a stylish and flattering outfit in a relatable "get ready with me" context, making the product desirable without being overly pushy. The creator's genuine enthusiasm and clear call to action to visit the brand's website further enhance its appeal.
Summary
The creator showcases a striped knit maxi dress and a brown handbag from the brand MICAS, highlighting their flattering fit, comfort, and quality. She expresses her love for the outfit and mentions it's perfect for looking put-together effortlessly.
Structure
- 1Introduction and outfit reveal
- 2Showcasing the dress and its features
- 3Introducing and showcasing the handbag
Original caption
Effortless elegance has my heart lately🤍✨ This @MICAS striped knit maxi dress is so flattering, comfortable and perfect for days when you want to look put together with minimal effort. The quality is honestly everything! 🥹 Which occasion would you wear this dress to? 🤍✨ @micas.official #micas #micasgal #micasreview #OOTD #outfitinspo Go check out shopmicas.com🤍
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