Hey my love, I'm heading out for a friend's baby shower and I need you guys to help me choose one outfit.

@viviantendo256

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SoundTikTok sound · original sound - viviantendo256

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MICASshopmicas.com

Micas is a global fashion brand dedicated to helping you radiate with confidence. Join millions of #MICASGAL to change the landscape of fashion. Free standard shipping over $69!

2 videos

Why it worked

The video leverages audience participation by asking for help in choosing an outfit, creating engagement and a sense of community. The creator also showcases two attractive dresses, appealing to fashion interests.

Summary

The creator is seeking help from her audience to choose between two dresses, a brown and a yellow one, for a baby shower. She showcases both outfits, accessorizes the brown one, and asks for viewer input in the comments before making her final decision.

Structure

1Introduction and request for help choosing an outfit
2Showcasing the brown dress and accessorizing
3Showcasing the yellow dress
4

Original caption

💛 or 🤎?? I love me a @MICAS outfit🥰

More from @viviantendo256

Product placement

MICAS (brand name): Appears as a logo on a shopping bag and is mentioned by the creator. It is a clothing brand. Removing it would not change what happens in the video. shopmicas.com (website): Appears on the shopping bag. It is the website for the clothing brand. Removing it would not change what happens in the video.

Call to action

Let me know what you think in the comment section. Which one am I choosing brown or yellow?

On-screen text

MICAS shopmicas.com

Transcript

Hey my love, I'm heading out for a friend's baby shower and I need you guys to help me choose one outfit. First, I have this butter yellow dress from my car. And then I have the brown. They're both beautiful, but I'm kind of in a dilemma. So help me make a choice. This is what the brown dress looks like. But let me first accessorize it. And then I'll be back. I just really feel like gold looks so good with brown. This is so cute. It looks so beautiful and appropriate for the function. I just don't know if I'm actually choosing the brown. But like I said, I need you guys to help me choose one of these. So this is what the brown dress looks like. I'm going to go ahead and switch to the yellow so we can see which one to actually go with. This is just option number two. It's butter yellow. I don't know what you guys think. It's equally stunning. I'm going to go ahead and switch to the yellow so we can see which one to actually go with. Which one to actually go with. Let me know what you think in the comment section. Which one am I choosing brown or yellow? Please hurry up because I'm out of time.