Why it worked
The video likely worked due to its relatable and humorous premise, using a common internet meme format ('the problem and solution') to create engaging content. The rapid cuts and visual contrast between the 'problem' and 'solution' elements would have held viewer attention.
Summary
The video presents a series of images depicting various individuals, seemingly representing 'the problem'. It then transitions to show products like CeraVe lotion, EOS lotion, and tissues, implying they are 'the solution'. The overall message is a humorous take on common issues that can be solved with moisturizing products and tissues.
Structure
- 1The problem montage
- 2Introducing the solution
- 3Product shots
- 4Humorous implication of use
Product placement
CeraVe Moisturising Lotion: it is a lotion that moisturises the skin. It appears on screen. Removing it would not change what happens in the video.
EOS 24HR Moisture Body Lotion: it is a body lotion. It appears on screen. Removing it would not change what happens in the video.
Tissues: they are used to wipe something. They appear on screen. Removing them would not change what happens in the video.
On-screen text
The problem:
The Solution: