The problem:

The video likely worked due to its relatable and humorous premise, using a common internet meme format ('the problem and solution') to create engaging content. The rapid cuts and visual contrast between the 'problem' and 'solution' elements would have held viewer attention.

The video presents a series of images depicting various individuals, seemingly representing 'the problem'. It then transitions to show products like CeraVe lotion, EOS lotion, and tissues, implying they are 'the solution'. The overall message is a humorous take on common issues that can be solved with moisturizing products and tissues.