OOTD

@elaandearth

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Selling · Other Product

Ela & Earth tote bag https://linktr.ee/elaandearth ↗

Why it worked

The video combines a relatable 'outfit of the day' format with a subtle product showcase, appealing to viewers interested in fashion and practical accessories for work. The creator's positive endorsement and focus on the bag's aesthetic and functional benefits make it an effective soft sell.

Summary

The creator showcases an outfit of the day, featuring brown pants and a cream vest, and then highlights a brown "Ela & Earth" tote bag as her choice for work. She emphasizes its functionality and aesthetic appeal, noting its insulated interior and multiple pockets.

Structure

1Outfit reveal (OOTD)
2Showcasing pants and vest
3Introducing the tote bag
4Highlighting bag features (color, insulation, pockets)
5Concluding with the bag's appeal

Product placement

The creator is holding and showcasing a brown "Ela & Earth" tote bag, detailing its features and color.

On-screen text

Original caption

Meet your new everyday bag!

More from @elaandearth

Their other posts in the index, biggest breakout first.

OOTD

Transcript

OOTD My full outfit of the day I love it. Let's get ready for work. Brown pants, cream vest. I think the pointed toe always looks elevated. Shoes on. Let's get some cream kitten heels with a pointed toe. I think the pointed toe always looks elevated. Bag. Because I'm in the office today, I'm gonna use my new Ela & Earth tote. This one is in the cocoa color. Let me show you why I love this Ela & Earth tote. It's fully insulated. Pocket, pocket, non-pockets. Not only is she functional, but she's very, very cute.