OOTD

@elaandearth

28.1K followers · usually 1.4K views a post

Views

414.1K

Likes

231

Comments

5

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7

SoundTikTok sound · original sound - elaandearth

View velocity

+176.8K views over 24.1d · ~7.3K/day · 6 observations

Promoted product

Ela & Earth tote bag

Explore our stylish and functional Tote Bag range, designed with smart compartments for work, travel, and everyday life. 3 sizes available.

2 videos

Why it worked

The video combines a relatable 'outfit of the day' format with a subtle product showcase, appealing to viewers interested in fashion and practical accessories for work. The creator's positive endorsement and focus on the bag's aesthetic and functional benefits make it an effective soft sell.

Summary

The creator showcases an outfit of the day, featuring brown pants and a cream vest, and then highlights a brown "Ela & Earth" tote bag as her choice for work. She emphasizes its functionality and aesthetic appeal, noting its insulated interior and multiple pockets.

Structure

1Outfit reveal (OOTD)
2Showcasing pants and vest
3Introducing the tote bag
4

Original caption

Meet your new everyday bag!

More from @elaandearth

Product placement

The creator is holding and showcasing a brown "Ela & Earth" tote bag, detailing its features and color.

On-screen text

OOTD

Transcript

OOTD My full outfit of the day I love it. Let's get ready for work. Brown pants, cream vest. I think the pointed toe always looks elevated. Shoes on. Let's get some cream kitten heels with a pointed toe. I think the pointed toe always looks elevated. Bag. Because I'm in the office today, I'm gonna use my new Ela & Earth tote. This one is in the cocoa color. Let me show you why I love this Ela & Earth tote. It's fully insulated. Pocket, pocket, non-pockets. Not only is she functional, but she's very, very cute.