I think I just found everyone's new travel bag

@elaandearth

27.5K followers · usually 1.8K views a post

Views

405.3K

Likes

470

Comments

22

Shares

49

Selling · Other Product

ELA & EARTH travel bag https://linktr.ee/elaandearth ↗

Why it worked

The video effectively showcases a practical and aesthetically pleasing travel bag, highlighting features that are highly relevant to travelers. The inclusion of a matching water bottle and the demonstration of the luggage sleeve add value and appeal, making it a soft sell that feels more like a helpful recommendation.

Summary

The creator showcases the ELA & EARTH travel bag, highlighting its features like a crossbody strap, laptop sleeve, and insulated compartments. She also demonstrates how it fits a water bottle and can be placed over luggage, recommending it for European summer travel.

Structure

1Introduction of the travel bag
2Demonstration of features (strap, compartments, insulation)
3Showing the water bottle and how it fits
4Demonstrating the luggage sleeve feature
5Recommendation and call to action

Product placement

The creator is holding and demonstrating the ELA & EARTH travel bag and a water bottle from the same brand. The brand name is visible on the bag straps and a label. The bio link in the creator's profile also leads to the brand's page.

Original caption

Meet your new everyday bag!

More from @elaandearth

Their other posts in the index, biggest breakout first.

Call to action

I highly recommend checking out ELA & EARTH.

On-screen text

ELA & EARTH

Transcript

I think I just found everyone's new travel bag, especially if you're going on a European summer. I wish I had this bag from ELA & EARTH. In the bag it also comes with a cross body strap which we love. So, laptop sleeve, somewhere to put your water bottle too. It's also insulated, which is awesome. And mainly, when you're traveling, you always want somewhere to put your travel bag on your luggage. So, you can place it over your luggage. And then they kindly sent me a water bottle to go with my new travel bag. It is insulated and it fits perfectly in my new bag. I'll slot it in. So if you've been on the hunt for a new travel bag, I highly recommend checking out ELA & EARTH. They literally will have everything you need and more.