Why it worked
The video uses a provocative and controversial interpretation of a statement about vaccines and population control to generate engagement and discussion.
Summary
The video starts with a woman working out, then transitions to a clip of Bill Gates discussing population growth and the impact of vaccines. It then cuts to a man who interprets the idea of reducing population through vaccines as someone dying.
Structure
- 1Woman working out
- 2Bill Gates discusses population and vaccines
- 3Man interprets vaccine impact
- 4Conclusion on death due to vaccines
Product placement
CYBEX (gym equipment) - appears, removing it would not change what happens in the video.
TED (media organization) - appears, removing it would not change what happens in the video.
CO2 = P x S x E x C (equation) - appears, removing it would not change what happens in the video.
Stan Store (link aggregator) - appears in bio link, removing it would not change what happens in the video.
On-screen text
if someone tries to insult me calling me an "anti-vaxxer" I'll just show them this...
CO2 = P x S x E x C
TED
The world today has 6
8 billion people
That's headed up to about 9 billion
Now if we do a really great job on new vaccines, healthcare, reproductive
health services, we could lower that by perhaps 10 or 15%
Well, common sense would tell you if you have a man standing in front of you
saying he's going to reduce the world's population by 10 or 15%
using
vaccines
What does that mean to you?
It means Somebody's going to die because you put a vaccine in them