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43.9Talking HeadStory Open hookLifestyle
Hook
when your husband has had to cover for you for the last 3 months
@brookelmason
736.2K followers · usually 116.7K views a post
Views
5.3M
Likes
1.0M
Comments
295
Shares
15.4K
Why it worked
The video uses a relatable and humorous premise (husband covering for absence) combined with a personal life event (pregnancy) to create engaging content. The visual reveal of the ultrasound photos adds an emotional and shareable element.
Summary
The creator apologizes for inconsistent posting over the last three months, attributing it to pregnancy. She shows ultrasound photos, implying her pregnancy is the reason for her absence.
Structure
- 1Creator appears at the door, looking apologetic.
- 2Text overlay explains the reason for absence: husband covering for her.
- 3Creator enters the house, holding ultrasound photos.
- 4Creator shows ultrasound photos and touches her pregnant belly.
- 5Creator explains she wasn't sick, but pregnant.
On-screen text
when your husband has had to cover for you for the last 3 months
Transcript
apologies for the inconsistent posting over the last 3 months… I’m back 🤪🤰🏼
Original caption
apologies for the inconsistent posting over the last 3 months… I’m back 🤪🤰🏼 #pregnancy #pregnant #pregnanttiktok #firsttrimester #pregnantlife
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