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All breakouts
14 videos10 creators
76.9Talking HeadStory Open hookLifestyle
Hook
Kendall's not here because she's just got the flu or something.
@ourdisposablelife
23.1K followers · usually 1.7K views a post
Views
127.5K
Likes
17.1K
Comments
31
Shares
2.8K
Promoted product
Bloom Nutrition
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Why it worked
The video uses a relatable, humorous skit about pregnancy symptoms to naturally integrate a product placement, making the ad feel like a personal life update.
Summary
A husband makes a joke about his wife being sick, which is revealed to be morning sickness during her first trimester. The wife then appears on screen drinking a Bloom Nutrition beverage.
Structure
- 1Husband jokes about wife's illness
- 2Wife reveals it is morning sickness
- 3Wife appears drinking Bloom Nutrition
Product placement
Bloom Nutrition: (a) ACTS — the creator drinks it, and the brand is explicitly tagged in the caption as a gift/sponsorship. Removing it would change the video's promotional nature.
Original caption
The amount of times I said “ugh my stomach just hurts”🙈🤣 @Bloom Nutrition #giftedbybloom #bloomcrispapple #pregnant #morningsickness #firsttrimester