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Forbes
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Summary
Lara Balazs, CMO of Adobe, discusses the evolving landscape of marketing with the rise of AI. She encourages aspiring marketers to embrace creativity, marketing, and AI, and to remain curious and comfortable working in uncertain areas.
Transcript
If you are starting out in the craft of marketing, starting out in the craft of creativity, now with AI, it really is creativity plus marketing plus AI equals magic. But you've got to embrace working in the gray. This is new. It's all new territory for all of us. So embrace the gray. Be curious. It's all about the curiosity of life right now.
Original caption
What advice does Lara Balazs have for the next generation of marketers? Speaking at the World's Most Influential CMOs Summit in Cannes, the Adobe CMO & EVP of Global Marketing encouraged young creatives and marketers to embrace uncertainty. As AI reshapes the industry, she believes the winning formula is creativity, marketing, and AI, paired with a willingness to stay curious and thrive in the gray. Presented by @Adobe
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