Forbes

Why is it important for Lowes to work with creators on this magnitude?nnWell, first of all, the creator economy is a force to be reckoned with. And our creators have so much trust, more trust than even a brand has with audiences. And so your audiences are so meaningful and move the needle for us in such a big way. And so we need more of that.nnWhat trends do you believe are currently shaping the creator economy in 2026?nnIt's always changing. I think the more you speak to camera and you be authentic and give more, a little bit more, I think it's going to shape it. I think people are looking for something real, not surface level anymore.nnWhat is one theme that you learned this year that changed how you create content?nnThis year, I learned that the more I am myself, the better the content does, which seems really simple, but I've been creating content for four years and I started off super authentically me. Then I kind of got lost in the mix of it trying to make everything look perfect. And this year I feel like I really returned to just being me and my content's been performing again.nnFor creators who are stuck in their creative rut, what is your advice to them?nnBe consistent. Like, you know, what you might think is like, oh, this is boring or, oh, I'm creating something that other people might not want to see. That's not true. Again, like I'm from Alaska and I grew up in Alaska. So with this, like, to me, like, what I find normal, other people wouldn't. So, you know, just keep creating.nnWhat do you think about the partnership Lowes is bringing up with creators and the creator economy?nnMan, it's so smart. You know, you love to see legacy businesses that have been around forever. I grew up shopping at Lowes. My dad fixed up houses with me, like together. Like we have a connection to it. But you don't always see those types of companies leaning into creators and new types of strategies. You know, it just creates this energy where you feel like you have a connection to a brand deeper than just the surface level, which is what we're used to.