COLD CALLING GOT ME SUED

@ryanpineda

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Selling · Course / Info

Wealthy Investorseen in 2 videos →https://wealthyinvestor.com ↗

Why it worked

The video uses a high-stakes, contrarian hook about getting sued to capture attention, followed by a relatable business lesson that establishes the creator's authority.

Summary

A real estate investor discusses the legal risks of cold calling and explains why his company stopped using outbound marketing. The video highlights his personal involvement in the company's marketing efforts.

Structure

1The legal risks of cold calling
2The financial cost of lawsuits
3The decision to stop outbound marketing
4The creator's role in the company's marketing

Product placement

The creator discusses his real estate business, Wealthy Investor, and his role in its marketing.

On-screen text

COLD CALLING GOT ME SUED

Original caption

Clint got hit with $500 per call from serial litigators who make a business out of catching investors slipping. It happened multiple times before he cut outbound completely. Are you still cold calling leads?

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Transcript

That's really it. We don't do any outbound marketing whatsoever. Cold calling or texting. I think outbound is so terrible. It is. And you get sued for it. We've been sued quite a few times for just cold calling somebody and they literally had, you know, it was like, I think it's $500 for every call and text. And you know, they just kept, they're like serial litigators, the people who went after us. And yep, not crazy big lawsuits or anything like that, but it was just, alright, we need to stop this. Are you, are you in all the marketing or no? Am I in all the marketing? Yeah, I'm on every, I'm on the TV commercial, all the mailers. Yeah, everything, across the board.