we're in the basement now.

@becknyc_

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SoundTikTok sound · original sound - becknyc_

Promoted product

LoveShack

Why it worked

The video taps into the creator's established brand and aesthetic, showcasing a large collection of desirable items in a relatable "closet clean-out" format. The "archive" aspect and the focus on "gems" create intrigue and a sense of discovery for fans.

Summary

The creator is in her basement, surrounded by boxes and racks of clothing from LoveShack. She expresses excitement about going through her collection, deciding what to keep for her closet and what to use for summer designs.

Structure

1Entering the basement storage
2Sorting through clothes and shoes
3Discussing the items and their potential use
4Deciding what to keep and what to use for design
5Pulling items for closet and summer design

Product placement

Original caption

Going through my archive at home sooo many good pieces 🫶 in fashion heaven always #fashion

More from @becknyc_

On-screen text

we're in the basement now. We're gonna have to go through every box of all the LoveShack in my house. Oh, my god. I think we need some, like, rainy days. But I'm so excited. Hi, girls. So much. Some of my old shoes. Wow, there's a lot back here. Okay, guys, we have a lot of work to do. Okay, some of my old shoes. Need to organize. I feel like we wanna pull a lot of this for summer that I'm gonna put in my closet. We need some of this. I can't believe this is all LoveShack This for design? Yeah, we made that dress. We're actually in Scarlett's happy place now. I realise why she comes down here all the time, because it's all of the gems. I feel like this is good style to bring back. This is going in my closet. Okay, we're pulling for archive LoveShack, what's going in my closet and what we're gonna use for summer design.

Transcript

we're in the basement now. We're gonna have to go through every box of all the LoveShack in my house. Oh, my god. I think we need some, like, rainy days. But I'm so excited. Hi, girls. So much. Some of my old shoes. Wow, there's a lot back here. Okay, guys, we have a lot of work to do. Okay, some of my old shoes. Need to organize. I feel like we wanna pull a lot of this for summer that I'm gonna put in my closet. We need some of this. I can't believe this is all LoveShack. This for design? Yeah, we made that dress. We're actually in Scarlett's happy place now. I realise why she comes down here all the time, because it's all of the gems. I feel like this is good style to bring back. This is going in my closet. Okay, we're pulling for archive LoveShack, what's going in my closet and what we're gonna use for summer design.