#AD

@michellegraviet

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SoundTikTok sound · original sound - michellegraviet

Promoted product

Oral-B Glide Floss

Find the right floss for you and learn proper flossing technique. Oral-B dental floss removes plaque in all the places your toothbrush can't reach.

Why it worked

The video effectively integrates a product into a relatable 'night routine' vlog, making the promotion feel organic and aspirational. The creator's personal endorsement and demonstration of the product's benefits, combined with the commonality of Costco shopping, likely resonated with viewers.

Summary

The creator shares her nightly routine, highlighting the importance of flossing with Oral-B Glide Floss. She shows herself purchasing the floss at Costco and demonstrates how she uses it, emphasizing how it makes her mouth feel clean.

Structure

1Introduction to nightly routine and flossing habit
2Showcasing Oral-B Glide Floss purchase at Costco
3Demonstrating the use of the floss
4Explaining the benefits and how it completes her routine

Original caption

#ad I love a good restock at @Costco Wholesale, especially when it’s a Oral-B Glide Floss restock! Make sure to grab some next time you're there, I promise it'll make your night routine feel even more complete! 🫡

More from @michellegraviet

Product placement

Oral-B Glide Floss ACTS - it is used to clean teeth, and the video shows the product packaging and the product being used. Removing it would change the video's focus. #AD is a disclosure, not a product.

Call to action

Make sure to grab some next time you're there, I promise it'll make your night routine feel even more complete!

On-screen text

#AD The night routine I LOVE surprisingly about flossing I'm partnering with Oral-B for this video since I've been using Oral-B Glide Floss this week I picked up a pack of essentials pack Glide Since stock already other been habits more this become nightly love Oral B is goes teeth, grabs from brushing miss feels clean So making definitely for add routine

Transcript

One night routine I love surprisingly about flossing. I'm partnering with Oral-B for this video since I've been using Oral-B Glide Floss this week. I picked up a pack of essentials. Pack. Glide. Since stock already other. Been habits more. This become nightly. Love Oral B is goes teeth, grabs from brushing miss. Feels clean. So making definitely for add routine. So next time you're making a Costco run, definitely keep an eye out for Oral-B Glide Floss. It's the perfect thing to add to your night routine.