I'm convinced that the biggest glow ups

@ashley.paiige

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SoundTikTok sound · Calm holiday/jazz/chill out(1503243)

Promoted product

REACH Ultraclen Gentle Gum Care

Designed especially for sensitive gums. Features a cushioned texture that allows you to gently clean at the gum-line with less irritation. Contains silica

Why it worked

The creator taps into the 'viral product' trend by discussing a discontinued item that gained cult status, then pivots to a similar, available product. They highlight unique sensory details (texture, flavor) and health benefits (gentle, PFAS-free) that make the product desirable and memorable.

Summary

The creator shares their positive experience with REACH Gentle Gum Care floss, highlighting its unique texture, gentleness, flavor, and safety features. They explain how the floss went viral and why they switched to it from floss picks, ultimately making flossing a more enjoyable part of their routine.

Structure

1Introduction to the idea of small upgrades
2Mention of viral floss and its resale price
3Demonstration and description of the REACH floss texture and function
4

Original caption

A floss that actually makes me want to floss?? @REACH® Floss the soft, expanding texture is so much gentler on my gums than traditional floss and the Cinnamon Mint flavor is the perfect finishing touch #reachpartner #reachfloss #walgreensfinds #amazonfinds

More from @ashley.paiige

Product placement

REACH Ultraclen Gentle Gum Care (floss) ACTS - it is used to clean teeth, and the creator describes its texture, gentleness, flavor, and safety. Removing it would change what happens in the video. REACH (brand) APPEARS - it is the brand name on the floss packaging. Removing it would not change what happens in the video.

On-screen text

I'm convinced that the biggest glow ups aren't always expensive... they're the tiny upgrades you use every single day this floss went so viral that when it was discontinued, people were reselling it for $40 online which honestly sounds insane... until you try it I switched to the REACH Gentle Gum Care and now I can't go back it went really viral so I switched from my floss picks and the first thing I noticed is this texture instead of feeling like a little tiny string it has this really soft woven texture and it expands as you use it it's really gentle on my gums but it still makes my teeth feel incredibly clean and it's backed by dentists and safe for sensitive gums. so it's something that I feel good about using every I also really love this Cinnamon Mint flavor it just makes flossing a lot more enjoyable and I feel like it's so perfect for this time of year plus I personally really like knowing that this is PFAS free and PTFE free so yes apparently I'm very passionate about floss now and when something makes an everyday part of your everyday beauty routine THAT much better, you notice

Transcript

I'm convinced that the biggest glow ups aren't always expensive... they're the tiny upgrades you use every single day. This floss went so viral that when it was discontinued, people were reselling it for $40 online. Which honestly sounds insane... until you try it. I switched to the REACH Gentle Gum Care and now I can't go back. It went really viral so I switched from my floss picks. And the first thing I noticed is this texture. Instead of feeling like a little tiny string, it has this really soft woven texture and it expands as you use it. It's really gentle on my gums, but it still makes my teeth feel incredibly clean. And it's backed by dentists and safe for sensitive gums. So it's something that I feel good about using every. I also really love this Cinnamon Mint flavor. It just makes flossing a lot more enjoyable. And I feel like it's so perfect for this time of year. Plus I personally really like knowing that this is PFAS free and PTFE free. So yes, apparently I'm very passionate about floss now. And when something makes an everyday part of your everyday beauty routine THAT much better, you notice.