LET'S GO SHOPPING FOR MY DAUGHTER'S NEW BEDROOM

@brufava

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SoundTikTok sound · original sound - brufava

Promoted product

Crate & Kids

Why it worked

The video effectively taps into the relatable desire for creating a special space for a child, showcasing the excitement of a child's input in the design process. The partnership with Crate & Kids is seamlessly integrated, highlighting the brand's appeal through genuine enthusiasm and visual appeal of the products.

Summary

A mother and daughter go shopping at Crate & Kids for furniture for the daughter's new bedroom. The daughter is excited about picking out a bunk bed and other decorative items, and the mother praises the store's quality and design.

Structure

1Introduction to the shopping trip for a new bedroom
2Highlighting Crate & Kids as a favorite store
3Daughter spots and loves a bunk bed
4Daughter picks out finishing touches and decor
5

Original caption

Crate & Kids has been my favorite place to shop for my kids' rooms for years. The quality is incredible, the designs are timeless, and I love that their pieces grow with your child through every stage. Now that Natalie is ready for her big girl room, letting her pick out her favorite pieces has been such a special experience. I can't wait to bring her vision to life. @Crate & Kids #CrateandKidsPartner #crateandkids #crateandkidstyle

More from @brufava

Product placement

Crate & Kids (ACTS - it is a store where furniture and decor are purchased, and its name appears on the storefront and interior signage. Removing it would change the context of the shopping trip.) Crate & Barrel (APPEARS - it is the name of the store where the shopping takes place. Removing it would not change what happens in the video, but it would remove brand identification.)

Call to action

so let's go shopping with us..

On-screen text

LET'S GO SHOPPING FOR MY DAUGHTER'S NEW BEDROOM we recently got a new place in Miami excited to design her new bedroom here I'm a big girl and I want a cute girl room Crate & Kids has been my favorite store since we designed Eric's nursery their furniture is such amazing quality and they have so many beautiful pieces so let's go shopping with us.. and the moment we walked in she immediately spotted this beautiful bunk bed and it was an instant yes for both of us I love the unique design and I know it's a piece she'll enjoy for years to come mom we can choose a color see.. please please buy this bunk bed for me and then she picked out a few finishing touches to make them feel cozy and truly her mom they have yellow cats and this is exactly why Crate & Kids makes creating beautiful kids' spaces so easy I'm so excited to start decorating it...

Transcript

we recently got a new place in Miami excited to design her new bedroom here I'm a big girl and I want a cute girl room Crate & Kids has been my favorite store since we designed Eric's nursery their furniture is such amazing quality and they have so many beautiful pieces so let's go shopping with us.. and the moment we walked in she immediately spotted this beautiful bunk bed and it was an instant yes for both of us I love the unique design and I know it's a piece she'll enjoy for years to come mom we can choose a color see.. please please buy this bunk bed for me and then she picked out a few finishing touches to make them feel cozy and truly her mom they have yellow cats and this is exactly why Crate & Kids makes creating beautiful kids' spaces so easy I'm so excited to start decorating it...