we started a little tradition

@zurutoys

128.1K followers · usually 4.6K views a post

Views

1.5M

Likes

3.8K

Comments

21

Shares

30

SoundTikTok sound · original sound - zurutoys

Promoted product

Rainbocorns Magicorn Surprise

Cuddle and Snuggle with Rainbocorns Unicorn Rescue, hatch open your Rainbocorn to reveal your plush toy and 25 magical surprises!

Why it worked

The video taps into the relatable experience of back-to-school transitions and the joy of receiving a surprise gift. The unboxing format and the child's genuine excitement create an engaging and aspirational viewing experience.

Summary

A young girl unboxes a Rainbocorns Magicorn Surprise toy as a reward after her first week of school. The toy contains a plush character and ingredients for a magical potion, which she happily creates.

Structure

1Introduction of a back-to-school tradition
2Unboxing the Rainbocorns Magicorn Surprise
3Revealing the plush toy and surprises
4Creating the magical potion
5

Original caption

"Back to school deserves a little magic. ✨🎒🦄 Surprise your little one with Rainbocorns Magicorn - a potion bottle filled with over 10 surprises. Because a new school year calls for a new magical friend by their side! #Rainbocorns #MagicornSurprise #backtoschoolgift

More from @zurutoys

Product placement

Rainbocorns Magicorn Surprise ACTS: it is an unboxing toy that contains multiple surprises, including a plush toy and potion-making ingredients. Removing it would change what happens in the video. ZURU ACTS: it is the brand name on the toy packaging. Removing it would not change what happens in the video.

On-screen text

we started a little tradition after her first week at school she got the new Rainbocorns Magicorn Surprise it's the sweetest reward she's so happy over 10 surprises inside pure joy is now her favourite little treasure the magical potion was a hit and the best part such a sweet little surprise