spray on body moisturizer 👀

@jacindabean

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Hanni Water Balm heyhanni.com ↗

Why it worked

The video effectively showcases a desirable skin glow and highlights the product's unique mist format and pleasant scent, creating an aspirational and relatable demonstration of the product's benefits.

Summary

The creator demonstrates the Hanni Water Balm, a spray-on body moisturizer with a wildwood vanilla scent. She highlights its hydrating and lightweight properties, emphasizing that it doesn't require drying time like traditional lotions and leaves the skin with a desirable glow.

Structure

1Applying spray-on body moisturizer
2Introducing the product: Hanni Water Balm
3Describing its benefits (hydration, lightweight, scent)
4Showcasing the glow it provides
5Expressing strong endorsement

Product placement

Hanni: ACTS - it is a spray-on body moisturizer that the creator applies to her skin for hydration and glow. Removing it would change the video's purpose. The creator also mentions the website heyhanni.com, which is where the product can be purchased.

Original caption

It's a moisturizer and intoxicating body mist all in one! Water balm from @hanni smooth in the wildwood vanilla scent… just trust me on this one #HanniPartner You can shop it now at heyhanni.com #bodycare #bodyspray #bodyglow

More from @jacindabean

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Call to action

You can shop it now at heyhanni.com

On-screen text

spray on body moisturizer 👀 (that smells expensive) #NEEDTHAT

Transcript

the hydration of a lotion but in mist form. I'm about to turn out the door but before we do, we need a little glow and hydration on the skin. This is Water Balm from Hanni in the wildwood vanilla scent. I have been obsessed with this because it's super hydrating and lightweight, but you don't need to wait for it to dry down like you do with lotion. I mean, especially in the dead of summer, I need something that's lightweight. The smell of this is actually insane. It's a creamy and musky vanilla, which is my type of vanilla. It's just intoxicating. If you're seeing this glow and thinking #NEEDTHAT, you are absolutely right.