AIR DRY ROUTINE FOR EFFORTLESS WAVES

@jacindabean

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Promoted product

TRESemmé Bouncy Curls Collection

Why it worked

The video leverages the popular 'natural waves' aesthetic and the desire for heatless styling during summer. The use of a well-known brand like TRESemmé, combined with a quick and easy routine, makes it relatable and aspirational for viewers seeking similar results.

Summary

This video demonstrates an air-dry hair routine for creating effortless waves using TRESemmé Bouncy Curls products. The creator applies a defining cream and mousse to wet hair before letting it air dry for a soft, flexible, and chic natural wave style.

Structure

1Intro with text overlay
2Apply defining cream
3Apply defining mousse
4Air dry hair
5Showcase final waves

Product placement

Original caption

Natural curls allll summer long with @TRESemmé Bouncy Curls Collection #TRESpartner Which TRESemmé product are you adding to your summer hair routine? #HotCurlSummer

More from @jacindabean

Call to action

Which TRESemmé product are you adding to your summer hair routine?

On-screen text

#TRESPartner AIR DRY ROUTINE FOR EFFORTLESS WAVES

Transcript

It is a natural hair summer and it is way too hot to be doing any type of heat styling. So this is my routine for effortless summer waves in partnership with TRESemmé. First I apply the Bouncy Curls Defining Cream all through my hair. This is lightweight and locks in moisture. Then working in small sections, I am applying the Bouncy Curls Defining Mousse to give volume to my waves but still keep them soft and flexible. The last and easiest step is just letting it air dry for a couple of hours. I love this routine because it is so quick and easy and there is really nothing more chic than rocking your natural waves.