Editing our community
brand trip
behind the scenes
like a horror movie
@bubble
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Why it worked
The video uses a popular editing style (horror movie aesthetic) applied to a relatable scenario (a brand trip) to create engaging and shareable content.
Summary
The video shows behind-the-scenes footage of a community brand trip, edited to resemble a horror movie. It features people carrying bags and drinks, and loading items into a vehicle.
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Transcript, structure and on-screen text
4 beats and 4 lines of on-screen text — the parts you need to write your own version.