comparing the two most popular lights on tiktok 💡💜

@kelseyohcriner

82.7K followers · usually 10.2K views a post

Views

122.3K

Likes

1.4K

Comments

43

Shares

52

SoundTikTok sound · original sound - kelseyohcriner

Promoted product

Newmowa

Why it worked

The video effectively uses a common creator pain point (lighting for content creation) and directly compares two popular products, offering a clear recommendation based on demonstrated features and perceived value.

Summary

The creator compares two popular TikTok lights, the "OG Alex Earl light" and another unnamed light. She demonstrates their brightness and features, noting the battery life of the first light and the versatility of the second.

Structure

1Introduction and comparison of two lights
2Demonstration of the first light's brightness and battery issue
3Demonstration of the second light's brightness and features
4Comparison of price and final recommendation

Product placement

Newmowa: ACTS - it is a portable LED light used for filming and content creation. Its interface is operated to adjust brightness and color temperature. Removing it would change what happens in the video. Alex Earl Light: ACTS - it is a portable LED light used for filming and content creation. Its interface is operated to adjust brightness and color temperature. Removing it would change what happens in the video.

Original caption

which one wins? 🤷🏻‍♀️💡 #contenttips #contenttools #lighting #tiktoklight #contentcreator

More from @kelseyohcriner

On-screen text

comparing the two most popular lights on tiktok 💡💜

Transcript

comparing the two most popular lights on tiktok to see which one wins? OG Alex Earl light is compact and small. You can normally squeeze it on your phone and I broke my phone. All the way bright. This is light one. One, two, and three. She's not bad. She's pretty bright for how small she is. We'll say the battery does not last very long though. This is light number two. I'm blinded. Look at this girl. She's so bright. Like everything behind me is lit. And this one has like 60 different settings. You can make it dimmer or you can make it brighter. You can make it cooler or you can make it warmer. This is blinding. She also has the clipy thing. Literally look at the power of this. I'm gagged. And these are literally the same price. Okay. So if you had to choose one, I think the choice is obvious.