BEST Smash Burger in STL?

@bradenstl

42.7K followers · usually 5.1K views a post

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SoundTikTok sound · Good Food

Promoted product

Farm Spirit

Why it worked

The video leverages a common "best of" food challenge format, combined with visually appealing food shots and a direct question to the audience, encouraging engagement.

Summary

The creator visits Farm Spirit at the Tower Grove Farmers Market in St. Louis to try their highly-regarded smash burger. They showcase the burger and potatoes, and ask viewers for their opinions.

Structure

1Introduction to Farm Spirit and the "best smash burger" claim
2Showcasing the smash burger and potatoes
3Asking for viewer opinions

Product placement

Farm Spirit (food vendor) - ACTS - Sells burgers and potatoes. Removing it would change the video's subject. Martin's (bakery) - APPEARS - Sells burger buns. Removing it would not change what happens in the video.

Call to action

What are your thoughts?

On-screen text

BEST Smash Burger in STL? 📍 St. Louis

Original caption

I tried Farm Spirit at Tower Grove Farmers Market in St. Louis. Many have called this the best smash burger. What are your thoughts? 🍽️ #BradENSTL