Wow wow wow wow WOW! 😍

@simplesuds

55.7K followers · usually 55.0K views a post

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Promoted product

Dettol Liquid Hand Soap

Why it worked

The video combines the satisfying visual and auditory elements of ASMR with the tactile appeal of soap lathering and squeezing. The use of multiple colorful soaps and the intricate design of the sponge likely contributed to its visual appeal and shareability.

Summary

The video shows a purple sponge being saturated with Dettol liquid hand soap and then lathered up with other soaps and powders. The sponge is then squeezed repeatedly, creating a large amount of foam and suds. The process is visually satisfying and appears to be a form of ASMR or stress relief content.

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Transcript, structure and on-screen text

6 beats and 1 lines of on-screen text — the parts you need to write your own version.

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Original caption

Wow wow wow wow WOW! 😍 @KateSqueezes how are you leaving us when your combos are doing THIS?😭 Please reconsider your decision pretty please! 🥹🙏 But all jokes aside, you’re going to be so, so missed. Not just for those absolutely stunning soft epoxy squeezes, but for the laughs, the smiles and the positivity you bring to this community. Never stop being you because you’re one of a kind. ❤️💜 I hope you enjoy this little squeeze – I know I definitely enjoyed making it! 🤤😮‍💨 A huge thank you to the amazing girls who organised this. Such a sweet idea 🫶 @sudswithB🫧 @CherrySuds🍒🫧 @opalsuds @LushSudsWithL🫧 #fyp #CleanTok #asmr #spongesqueezes #purple