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The video likely worked due to its satisfying ASMR-like qualities, the visually appealing transformation of liquids into foam, and the novelty of the product being demonstrated. The use of multiple colors and the repetitive, rhythmic action of pouring and squeezing would have been captivating for viewers.

A person wearing black gloves pours different colored cleaning liquids into a blue sponge with a honeycomb-like pattern. The sponge absorbs the liquids and then is squeezed, producing a large amount of foam. The process is repeated multiple times, showing the sponge's ability to hold and dispense the liquids and create foam.