Another month and another trip to

@makingmemorieswithjess

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Promoted product

Uptown Cheapskate

Uptown Cheapskate is your go-to thrift and resale clothing store. Sell gently used clothes for cash & shop premium brands for 70% off retail.

Why it worked

The video taps into the popular trend of thrifting and "girl math" by showing a relatable process of refreshing a wardrobe affordably. The creator's engaging personality and clear explanation of the store's process make it easy for viewers to understand and potentially replicate.

Summary

The creator visits a consignment store, Uptown Cheapskate, to sell clothes and shop for new items. She details the process of checking in, the types of brands and items the store accepts, and the benefits of waiting in-store versus dropping off items. She then shows the clothes she purchased and discusses the financial aspect of trading in old clothes for new ones.

Structure

1Arriving at Uptown Cheapskate
2Checking in and learning store policies
3Trying on and shopping for new clothes
4

Original caption

My monthly trip to @uptownoviedo 🤪🛒🛍️ #shopping #uptowncheapskate #uptownoviedo #consignmentshop #oviedofl

More from @makingmemorieswithjess

Product placement

Uptown Cheapskate (store): Acts - the video is about visiting this store to sell clothes and shop. Removing it would change the video's topic. Uptown Oviedo (store): Appears - mentioned in the caption as a location. Removing it would not change the video's content. Uptown Cheapskate (logo): Appears - seen on the building and on a tablet. Removing it would not change the video's content. UCF apparel (clothing type): Appears - listed as a high-need item. Removing it would not change the video's content.

On-screen text

UPTOWN CHEAPSKATE BUY SELL TRADE THANKS FOR COMING IN TO SELL UPTOWN CHEAPSKATE INPUT YOUR PICKUP NUMBER CHECK IN VENDOR VIP SKIP THE LINE! BRANDS WE LOVE TO BUY: - FREE PEOPLE - MADEWELL - ANTHROPOLOGIE - URBAN OUTFITTERS - AERIE - HOLLISTER - ABERCROMBIE - AMERICAN EAGLE - ALO - LULULEMON HIGH NEED ITEMS - athletic wear - jeans - tank tops - Short Sleeves - dresses - UCF apparel

Transcript

Another month and another trip to Uptown Cheapskate. I have a bunch of clothes to try and sell, so let's go see what they'll take. First thing you do when you come in is check in here. Here are some of the brands that they're always looking for. And then these are some of their high need items right now. I just dropped the clothes off. You have the option to stay in store or drop them off and come back later. If you stay in store, they prioritize your order. Plus it gives you some time to go shopping. So I just got done trying stuff on and shopping. These are all the items that will be coming home with me. Let's go see how much money we made. Let's see what the damage is, but hopefully we made some money with what we sold. So girl math, I pretty much just like swapped out a bunch of clothes. Got rid of a bunch of clothes and going home with a bunch of new clothes. I'll be back next month probably.