Full circle moment because I

@loulathamx

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SoundTikTok sound · Yellow

Promoted product

Berry Demureberrydemure.com

2 videos

Why it worked

The video taps into a relatable aspiration (childhood dream) and combines it with a personal brand promotion in an unexpected setting (an airplane). The creator's vulnerability and positive interaction with passengers create an authentic and engaging narrative.

Summary

A flight attendant shares her own clothing brand, Berry Demure, with passengers on a plane, fulfilling a childhood dream. She expresses joy and empowerment in connecting with people through her brand.

Structure

1Introduction of childhood dream and current reality
2Sharing own clothing brand with passengers
3Positive reception from passengers
4Reflection on empowerment and fulfillment

Product placement

Original caption

It took me over 20 minutes to pluck up the courage to go and share my brand with women on the flight due to the fear of rejection but I’m so glad I did it. Everyone was so lovely 🥰❤️ My dream was to be cabin crew growing up and there was something so empowering about me sharing my clothing brand on the plane! ✨💫🫶 @Berry Demure #girls #girlssupportgirls #girlyaesthetic #confidence #fyp @easyJet

More from @loulathamx

On-screen text

Full circle moment because I always wanted to be a flight attendant growing up and now I'm working my way up and down the aisle but instead I'm sharing my clothing brand that I'm wearing with all of the passengers 🥺✨💫🫶

Transcript

Full circle moment because I always wanted to be a flight attendant growing up and now I'm working my way up and down the aisle but instead I'm sharing my clothing brand that I'm wearing with all of the passengers 🥺✨💫🫶