Picking

@drsinaghadiri

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SoundTikTok sound · Austin Powers Theme (Soul Bossa Nova)

Promoted product

Eucerin UreaRepair

Why it worked

The video effectively educates viewers on a common but often misdiagnosed skin condition, providing clear visual examples and actionable advice. By contrasting it with eczema and offering specific product recommendations, it offers immediate value and addresses a relatable concern.

Summary

The video explains that peeling skin on the hands, which may appear to be eczema, could actually be keratolysis exfoliativa. It highlights that this condition is often triggered by friction or sweating and is not typically driven by inflammation, meaning steroid creams may not be effective. Instead, it recommends using urea-rich moisturizers and gentle exfoliants like lactic acid to manage the peeling.

Structure

1Showing peeling skin and questioning if it's eczema
2Introducing keratolysis exfoliativa as an alternative diagnosis
3Explaining the causes and characteristics of keratolysis exfoliativa
4Recommending urea-rich moisturizers and gentle exfoliants as treatments

Original caption

When you realised it wasn’t eczema…#dryhands #handeczema #handcare #peelingskin #crackedskin

More from @drsinaghadiri

Product placement

Eucerin UreaRepair (moisturizer) ACTS - it is shown as a recommended treatment for keratolysis exfoliativa, and removing it would change the recommended treatment. The Ordinary Lactic Acid (exfoliant) ACTS - it is shown as a recommended treatment for keratolysis exfoliativa, and removing it would change the recommended treatment.

On-screen text

Picking peeling skin but then not itchy? it's eczema topical steroids, but the skin just keeps peeling It might not be eczema at all. It could be KERATOLYSIS EXFOLIATIVA keratolysis exfoliativa a harmless condition where the outer surface of the skin peels, often triggered by friction, Water/ Sweat or sweating. Unlike eczema driven by inflammation, creams often don't help. Instead, urea rich moisturizers UreaRepair and gentle Gentle Exfoliants The Ordinary Lactic Acid control

Transcript

Picking peeling skin but then not itchy? It's eczema. Topical steroids, but the skin just keeps peeling. It might not be eczema at all. It could be KERATOLYSIS EXFOLIATIVA. Keratolysis exfoliativa, a harmless condition where the outer surface of the skin peels, often triggered by friction, water/sweat or sweating. Unlike eczema, it's not usually driven by inflammation, so steroid creams often don't help. Instead, urea-rich moisturizers like Eucerin UreaRepair and gentle exfoliants like The Ordinary Lactic Acid can help control the peeling. So if you're