This horn growing

@drsinaghadiri

96.5K followers · usually 1.3K views a post

Views

93.9K

Likes

294

Comments

2

Shares

16

SoundTikTok sound · The Gilded Goose Chase

Promoted product

Dr Sina | Skincare

Why it worked

The video leverages a visually shocking and unusual medical condition (a cutaneous horn) to capture attention, then provides valuable, albeit slightly alarming, educational content about potential underlying serious conditions. This combination of a strong visual hook and important health information drives engagement and shares.

Summary

The video explains that a cutaneous horn growing out of the skin is not the actual diagnosis, but rather a build-up of keratin. It highlights that the important aspect is what is hiding underneath at its base, which could be a harmless wart, actinic keratosis, or even squamous cell carcinoma. The creator advises viewers to ensure a medical professional checks the base of the horn before attempting to remove it.

Structure

1Introduction of a facial horn
2Explanation of cutaneous horns as keratin build-up
3Highlighting the importance of the underlying issue
4Listing potential diagnoses (wart, actinic keratosis, squamous cell carcinoma)
5Call to action: consult a professional

Product placement

Dr Sina | Skincare (ACTS - the creator is a dermatologist explaining a medical condition, implying their expertise and potentially their services; removing it would change the context of the advice given) Dermatology (APPEARS - part of the creator's name/title, removing it would not change the video's content)

Original caption

If you ever see a horn like this, always question what’s underneath! #cutaneoushorn #pimplepopper #skincare #skincaretips #skincancerawareness

More from @drsinaghadiri

Call to action

make sure someone checks, exactly what's at its base.

On-screen text

This horn growing out of your face. It keeps catching and you'll think you'll just snapping it off. But here's nobody realizes. The horn isn't the actual diagnosis. Cutaneous horn A cutaneous horn Keratin of keratin. The important what's hiding underneath at its base. Underneath It could be sitting on harmless wart harmless wart. It could be a lesion, Actinic keratosis actinic keratosis. Or it could even be Squamous cell carcinoma a skin cell carcinoma. make sure someone checks, exactly what's at its base.

Transcript

This horn growing out of your face. It keeps catching and you'll think you'll just snapping it off. But here's nobody realizes. The horn isn't the actual diagnosis. Cutaneous horn A cutaneous horn of keratin. The important what's hiding underneath at its base. Underneath It could be sitting on harmless wart harmless wart. It could be a lesion, Actinic keratosis actinic keratosis. Or it could even be Squamous cell carcinoma a skin cell carcinoma. So before you snap off that horn, make sure someone checks, exactly what's at its base.