With fall right around the corner, a cute pair of mary janes is a must.

@kenlyealtumofficial

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Selling · Ecom Product

TOMS plaid mary jane espadrille flats https://shopmy.us/kenlyealtumofficial ↗

Why it worked

The video leverages the 'viral product' narrative to create urgency, combined with a relatable 'I didn't know they still made these' hook that taps into brand nostalgia.

Summary

The creator showcases a pair of plaid mary jane flats from TOMS, highlighting their comfort and style for the fall season. She explains that she purchased them after seeing them go viral and encourages viewers to check them out.

Structure

1Introduction to fall footwear
2Revealing the TOMS mary janes
3Mentioning the viral trend
4Reviewing comfort and style
5Final recommendation

Product placement

TOMS plaid mary jane espadrille flats are the main subject of the video.

On-screen text

TOMS plaid mary jane espadrille flats 🍂

Original caption

@TOMS #toms #maryjaneshoes #fall #fallaesthetic #falloutfits

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Transcript

With fall right around the corner, a cute pair of mary janes is a must. And have you seen these from TOMS? I didn't even know TOMS still made shoes. These went mega viral last week in someone else's video and as soon as I saw them I knew I needed to get my hands on them before they sold out. Let me just say, I am so impressed. They're ridiculously comfortable, so freaking adorable, and so easy to style for all of your fall outfits.