Why it worked
The video uses a humorous and relatable "non-sequitur" (the hairbrush) to grab attention, making the content more engaging and memorable. This unexpected element, combined with the popular Toca Boca game, likely contributed to its shareability.
Summary
The video shows a tablet with the Toca Boca World game open. The creator places a hairbrush next to the tablet, humorously noting it has nothing to do with the game. The game's interface is then displayed, showcasing its colorful world.