I know, I know, we loved the jelly sandals, but now we have jelly Mary Janes.

@kenlyealtumofficial

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Selling · Ecom Product

Cushionaireseen in 3 videos →https://shopmy.us/kenlyealtumofficial ↗

Why it worked

The video leverages a 'new version of a fan favorite' narrative, which builds on existing brand trust while addressing common consumer concerns like comfort and sizing.

Summary

The creator showcases a new pair of jelly Mary Jane shoes from Cushionaire, highlighting their comfort, affordability, and suitability for fall outfits. She demonstrates the shoes on her feet and provides sizing advice to her audience.

Structure

1Acknowledge previous popular product
2Introduce new jelly Mary Janes
3Highlight comfort and affordability
4Provide sizing advice

Product placement

Cushionaire jelly Mary Janes are the primary focus and are shown being worn and held.

On-screen text

CUSHIONAIRE

Original caption

@Cushionaire #cushionaire #jellyshoes #jellysandals #maryjaneshoes #falloutfits

More from @kenlyealtumofficial

Their other posts in the index, biggest breakout first.

Transcript

I know, I know, we loved the jelly sandals, but now we have jelly Mary Janes. And how flipping adorable will these be as we transition into fall outfits? Plus, they're ridiculously affordable. I've had zero issues with blisters, and cushion is literally in the name. If you've never had a pair of Cushionaire shoes before, they're really comfortable. Super cute colors to choose from, and they run true to size. If you're a half size, go up.