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All breakouts
21.0Talking HeadOther hookLifestyle
Hook
Open my Depop package with me
@kourtnii.grwm
37.4K followers · usually 1.4K views a post
Views
28.5K
Likes
3.5K
Comments
119
Shares
21
Promoted product
Depop
Why it worked
The video taps into the popular 'haul' and 'unboxing' trend, creating anticipation and relatability for viewers who also shop on resale platforms like Depop. The creator's genuine reaction and the focus on the item's quality and potential for styling encourage engagement.
Summary
The creator unboxes a package purchased from Depop, revealing a grey Aeropostale hoodie. She expresses initial concern about a potential stain but ultimately finds the hoodie cute and considers it a successful test purchase, indicating she may order more from the platform.
Structure
- 1Unboxing a Depop package
- 2Revealing a grey hoodie
- 3Checking for stains
- 4Trying on the hoodie
- 5Concluding it's cute and needs styling
Product placement
Depop: (a) it ACTS — it is the platform where the creator ordered an item, and the creator intends to order more things from it. Removing it would change what happens in the video. Nike: (b) it merely APPEARS — a logo on the creator's shirt. Removing it would not change what happens in the video. Aeropostale: (b) it merely APPEARS — text on the hoodie. Removing it would not change what happens in the video.
On-screen text
Original caption
It’s so cuteee 🥹 || #kourtniigrwm #depop #packageopening #aeropostale #fypシ || @Depop ||
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