Sebastian Ingrosso and Steve Angello close with upcoming Swedish House Mafia song “Happiness is so sad”

@.m44f1a

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Why it worked

The video leverages the high-energy atmosphere of a major music festival and the anticipation for an unreleased track from a famous group to drive engagement.

Summary

Sebastian Ingrosso and Steve Angello perform a set at Tomorrowland, featuring an upcoming Swedish House Mafia song titled 'Happiness is so sad'. The video captures the crowd's energy and the DJs interacting with the audience throughout the performance.

Structure

1Introduction of the new song
2Crowd engagement and interaction
3Performance of the track
4Closing remarks and gratitude

Product placement

Coca-Cola logo is visible as a watermark on the screen throughout the video.

On-screen text

Sebastian Ingrosso and Steve Angello close with upcoming Swedish House Mafia song “Happiness is so sad” ANKER ONE WORLD RADIO Coca-Cola NOW PLAYING SEBASTIAN INGROSSO NEXT UP TIMMY TRUMPET HAPINESS IS SO SAD

Original caption

Sebastian Ingrosso & Steve Angello from Swedish House Mafia end on “Happiness is so sad” which is a new upcoming shm song 😁 #sebastianingrosso #swedishhousemafia #tomorrowland #progressivehouse #electronicdancemusic @Sebastian Ingrosso @Tomorrowland

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Transcript

Sebastian Ingrosso and Steve Angello close with upcoming Swedish House Mafia song “Happiness is so sad”. Some of you guys have heard, some of you guys haven't heard this. It's a new Swedish House Mafia record. So I want to see everybody's hand in the air. It's all about love right now. It's always all about love. And tonight we're going to show the world how much we love each other and how much love is in this building. So put your hands in the air. Come on, are we ready? We can't hear you. Are you ready? Happiness is so sad. Let's see your hands right now. Let's see your hands right now. It's all love right here. Come on, are we ready? Let's see your beautiful hands right now. Thank you for this year. To Sebastian Ingrosso and Steve Angello, thanks for the Swedish House Mafia love, too. Come on, are you ready? Thank you so much, Tomorrowland. Thank you, Steve Angello. And thank you, guys. We love you guys. Swedish House Mafia loves you guys. God bless.