You're bummed you didn't get into the Lanterns activation, but find a bar that has the ring!

The video taps into the FOMO (fear of missing out) of a popular event and offers an alternative way to engage with the theme through merchandise and a themed bar experience. The visual appeal of the merchandise and the drink likely contributed to its shareability.

The video shows someone attending an event themed around "Lanterns" and then finding a bar that also has "Lanterns" themed merchandise. It highlights the availability of Lanterns pins and trading cards.

Lanterns: appears as a theme for an event and as merchandise (pins, trading cards). The pins and cards are sold. The event itself is an activation. Union Kitchen & Tap: appears as a location where the event is happening. Removing it would change the context of the video.