CleanTok Secrets From A House Cleaner

@cleanwcarly

250.4K followers · usually 55.4K views a post

Views

1.2M

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149.3K

Comments

509

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547

SoundTikTok sound · Elevator Music

Promoted product

OdoBan

Eliminate odors, freshen and disinfect with OdoBan cleaning products. Made in USA since 1980. Remove tough odors, like pet odors, laundry odors and smoke odors. Use OdoBan for home, school, car or office.

3 videos3 creators

Why it worked

The video taps into the popular 'CleanTok' niche by offering 'secrets' and critiques from an expert, creating a sense of insider knowledge and relatable frustration with common cleaning oversights. The use of numbered points and direct criticism of other creators and scenarios makes the content engaging and shareable.

Summary

The creator shares cleaning "secrets" from a house cleaner's perspective, critiquing the cleaning habits of other content creators and Airbnb hosts. She highlights the importance of proper disinfection, especially in rental properties, and contrasts it with the less effective methods used by some.

Structure

1Introduction to a house cleaner's perspective on cleaning content
2Critique of a male content creator's cleaning skills
3Critique of a female content creator's cleaning habits and refusal to offer free services

Original caption

Should I change my name to Messy With Carly? 🤔🤭🧼 #CleanTok #housecleaning #cleanwithme #cleaningmotivation #cleaningtips

More from @cleanwcarly

Product placement

OdoBan (acts: used as a floor cleaner, eliminating odors, cleaning, deodorizing, and masking odors; removing this would change the video's cleaning demonstration) Mrs. Meyer's (appears: mentioned as a cleaning product used by Cassie; removing this would not change what happens in the video as the speaker criticizes its use for disinfection)

On-screen text

CleanTok Secrets From A House Cleaner #1 Y'ALL KNOW WELL; HE CLEANS HOUSES AS A SIDE GIG SO I WATCH HIS VIDEOS STRICTLY TO JUDGE HIS CLEANING SKILLS. NEVER CLEANED HIS TOILET PROPERLY. I'VE NEVER ACTUALLY OR DISINFECT ANYTHING PROPERLY. #2 A YEAR AGO I REACHED OUT MOM CONTENT CREATOR BECAUSE I WANTED FREE CLEAN. SAID NO BECAUSE MAKE MONEY, BE RUINING THAT. HOW DARE I? #3, I KNOW EVERYONE HATES CASSIE AND JON, THE AIRBNB HOSTS AND I GET IT. THEY'RE A MESS. ALSO DOESN'T KNOW HOW TO CLEAN. I SEEN HER DISINFECT THE EXTERIOR OF TOILETS. HOME. JUST SANITIZE BECAUSE, WELL, IT'S YOUR OR YOUR FAMILY'S THAT SITS THERE. YOU KNOW THEM. WHEN IT COMES TO AIRBNB'S, RANDOMS, ONE AFTER THE OTHER AFTER CASSIE USES MRS MEYERS. AND THEY DON'T MAKE DISINFECTANTS OR ANTIBACTERIAL SPRAYS. #5. WE'VE ALL SEEN THE HOME FOOD STANDS FACEBOOK MARKETPLACE, RIGHT? WELL, THEM MAKE CONTENT, AND NO, THEIR KITCHENS PROPERLY. TO SUPPORT SMALL BUSINESSES AND THE I JUST CAN'T RISK IT.

Transcript

Number one y'all know Bradley on a budget right? Well, he cleans houses as a side gig. So I watch his videos strictly to judge his cleaning skills. He's never cleaned his toilet properly. I've never actually or disinfect anything properly. Number two, a year ago I reached out to a messy mom content creator because I wanted free clean. She said no because she needed to make money and I would be ruining that. How dare I? Number three, I know everyone hates Cassie and Jon, the Airbnb hosts. And I get it, they're a mess. Also doesn't know how to clean. I've seen her disinfect the exterior of toilets. In your personal home, it's okay to just sanitize because, well, it's your or your family's ass that sits there. You know them. When it comes to Airbnbs, they're just randoms, one after the other after the other. Cassie uses Mrs. Meyer's. And they don't make disinfectants or antibacterial sprays. Number five, we've all seen the home food stands, Facebook marketplace, right? Well, them make content and no, their kitchens properly. While I want to support small businesses and the food looks yummy, I just can't risk it.