Loading video…
All breakouts
6.3Talking HeadStory Open hook
Hook
When an influencer tried charging £2,000 for a post so here's me sat in front of my candle shop, dog in hand, seeing if I can make it
@wicksandspritzuk
4.0K followers · usually 1.1K views a post
Views
7.0K
Likes
478
Comments
8
Shares
4
Why it worked
The video taps into the common small business owner frustration with influencer marketing costs, offering a relatable narrative of self-sufficiency and challenging the status quo. The presence of dogs adds an element of charm and relatability, increasing engagement.
Summary
The creator of a candle shop, Wicks & Spritz, sits outside their store with their dog, demonstrating that they can create visibility for their brand without paying a high fee to an influencer. They are implicitly showing that their own marketing efforts can be successful.
Structure
- 1Creator sits outside their candle shop with their dog.
- 2On-screen text explains the situation: an influencer quoted £2000 for a post.
- 3Creator points upwards, implying they are taking matters into their own hands.
- 4The video ends with the creator and their dogs in front of the shop.
Product placement
Wicks & Spritz: ACTS - it is the name of the candle shop that the creator owns and is promoting. Removing it would change the context of the video. It is the subject of the video.
Original caption
An influencer quoted us thousands to make my brand “more visible”, let’s see how much I can do on my own🙄 #SmallBusiness #smallbiz #influencer #influencerbusiness #ugccommunity
More from @wicksandspritzuk
Their other posts in the index, biggest breakout first.
