When an influencer tried charging £2,000 for a post so here's me sat in front of my candle shop, dog in hand, seeing if I can make it

The video taps into the common small business owner frustration with influencer marketing costs, offering a relatable narrative of self-sufficiency and challenging the status quo. The presence of dogs adds an element of charm and relatability, increasing engagement.

The creator of a candle shop, Wicks & Spritz, sits outside their store with their dog, demonstrating that they can create visibility for their brand without paying a high fee to an influencer. They are implicitly showing that their own marketing efforts can be successful.