But was it worth it??? what do you think? ⬇️ #dragonsden #lucyandlola #SmallBusi — slide 1 of 7

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Hook

it cost me £28k to go on Dragons' Den 😬 let me explain...

@lucy_bbowes

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SoundTikTok sound · original sound - tunasvoid

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Lucy & Lola

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4 videos3 creators

Why it worked

The creator uses a high-stakes financial hook ('£28k') to pique curiosity, then provides a transparent, behind-the-scenes look at the operational reality of scaling a small business, which builds trust and authority.

Summary

The creator explains the financial investment required to prepare her embroidery business, Lucy & Lola, for the surge in demand following her appearance on the TV show Dragons' Den. She details the costs of scaling her team and equipment, ultimately concluding that the exposure was worth the investment due to increased sales.

Structure

1Hook: The high cost of appearing on Dragons' Den
2Clarification: The BBC does not charge for the appearance
3The hidden costs: Scaling staff and equipment for the broadcast
4

Original caption

But was it worth it??? what do you think? ⬇️ #dragonsden #lucyandlola #SmallBusiness #embroiderybusiness

More from @lucy_bbowes

Product placement

Lucy & Lola: (a) ACTS — the creator explains how the business scaled operations (hiring staff, buying embroidery machines) to meet demand generated by the TV appearance. Removing the brand name would change the video from a specific business case study to a generic story. Dragons' Den: (a) ACTS — the show is the catalyst for the business growth described. Removing it would change the premise of the video.

Call to action

did you know this about Dragons' Den?

On-screen text

it cost me £28k to go on Dragons' Den 😬 let me explain... Hi, I’m Lucy. I just went on Dragons' Den which aired on the 24th September firstly, the BBC don't pay you to appear or charge you BUT if you get broadcast, your business gets in front of MILLIONS of people 😬 so, I ended up spending £28k to get ready for my episode to go out £3k a month on more embroidery machines (I’ve just counted one month here) £20k a month on hiring new staff to help make the extra orders so actually...a lot more than £28k 😬 so, was it worth it?? luckily for us, the episode launched just before Christmas which is our busiest time of year so it’s just made us start Christmas earlier than we normally would 😅 and we’re now selling out every single day 🥺 and it’s opened so many doors for us already so yes, it was worth it! 🤩did you know this about Dragons' Den?

If you know 👀👀⬇️ #embroidery #embroiderybusiness #SmallBusiness

184.7Kviews@lucy_bbowes

I thought i’d hate jumping 😂 #showjumping #learningtoride #beginnerhorserider #