LAST LIGHT.

@brycelemaystudio

53.2K followers · usually 21.3K views a post

Views

783.9K

Likes

136.8K

Comments

1.3K

Shares

5.5K

SoundTikTok sound · original sound - brycelemaystudio

Promoted product

COINTELhistorydipped.com

5 videos

Why it worked

The video effectively uses a native mention strategy by showcasing a unique and aesthetically pleasing fashion item in a visually appealing way, with the product's brand and purchase information subtly integrated into the caption and creator's bio link.

Summary

The video showcases a unique, textured jacket with a striking color-block design, featuring earthy tones and a cream-colored panel. The creator models the jacket, demonstrating its fit and style, and highlights its unique construction and aesthetic.

Structure

1Introduction of the jacket
2Creator modeling the jacket
3Close-up on jacket details
4Full body view of the styled outfit

Original caption

LAST LIGHT. Exclusively at COINTEL. Historydipped.com #cointel #sustainablefashion #explorepage✨

More from @brycelemaystudio

Product placement

COINTEL (ACTS - it is the brand of the jacket being shown and modeled, and the creator is founder and creative director of it, implying it is their product; removing it would change what happens in the video) New York Yankees logo (APPEARS - on the cap, does not affect the video's content) Historydipped.com (ACTS - it is the website associated with the product, and is presented as the place to find it; removing it would make it harder to find the product)