NEW FALL STAPLE AT COSTCO! 🍁 👑

@costcobestie

21.9K followers · usually 1.7K views a post

Views

22.8K

Likes

228

Comments

5

Shares

164

SoundTikTok sound · Cool Nights (Lofi)

Promoted product

Billabong Knit Shirt Jacket

Why it worked

The video effectively leverages a popular retail store (Costco) and a well-known brand (Billabong) to create a sense of urgency and value around a trendy, affordable fall fashion item, appealing to viewers looking for stylish and budget-friendly clothing.

Summary

This video showcases a Billabong knit shirt jacket available at Costco for $19.99. The creator highlights its quality, versatility for fall layering, and availability in two neutral colors, encouraging viewers to purchase it before it sells out.

Structure

1Introduction of the product as a fall staple at Costco.
2Showcasing the Billabong knit shirt jacket and its quality.
3Discussing its hybrid nature and suitability for layering.
4Highlighting the available colors and neutral tones.
5

Original caption

Billabong Knit Shirt Jacket — $19.99 Comes in Light Brown & Charcoal Gray, and sizes are already moving fast so don't sleep on this one. Follow @costcobestie for more Costco deals and finds! 🤗 #CostcoFinds #CostcoDeals #FallFashion #Billabong #CostcoStyle

More from @costcobestie

Product placement

Costco: APPEARS - a store where the product is sold. Removing it would not change what happens in the video. Billabong: ACTS - the brand of the shirt jacket being shown and discussed. Removing it would change what happens in the video, as the specific product would no longer be identified.

Call to action

Follow @costcobestie for more Costco deals and finds! 🤗

On-screen text

NEW FALL STAPLE AT COSTCO! 🍁 👑 GET THIS ONE PIECE FROM COSTCO TIE TOGETHER YOUR WHOLE FALL WARDROBE. BILLABONG KNIT SHIRT JACKET AND THE QUALITY IS INSANE. IT EASILY FEELS DOLLAR JACKET. ACTUALLY A HYBRID SO YOU GET THE EXACT IN YOU'RE LOOKING FOR NOT TOO LIGHT, NOT TOO HEAVY. IT COMES IN LIGHT BROWN AND CHARCOAL GREY, A GREAT NEUTRAL THAT MATCHES LITERALLY EVERYTHING IN YOUR CLOSET. IT OVER A OR LAYER IT WHEN IT DROPS BELOW 50, DOES WORK FOR EVERY FALL TEMPERATURE. DRESS THIS UP OR DOWN. JUST A ONE OUTFIT JACKET, WHOLE ROTATION RIGHT NOW. THIS IS JUST $19.99, SO YOU MISS OUT ON IT.

Transcript

You need to get this one piece from Costco. Tie together your whole fall wardrobe. Costco has the Billabong knit shirt jacket and the quality is insane. It easily feels like an $80 dollar jacket. But this is actually a hybrid so you get the exact in you're looking for. Not too light, not too heavy. It comes in light brown and charcoal grey, a great neutral that matches literally everything in your closet. You can throw it over a tee or layer it under a coat when it drops below 50, it does work for every fall temperature. You can easily dress this up or down, so it's not just a one outfit jacket. It's the whole rotation right now. This is just $19.99, so you definitely don't want to miss out on it.