POV: we threw an event that felt like going on a vacation

@vitality

89.8K followers · usually 2.2K views a post

Views

80.3K

Likes

136

Comments

7

Shares

4

SoundTikTok sound · original sound - vitality

Promoted product

Vitalityshopvitality.com

2 videos

Why it worked

The video effectively creates a desirable aspirational lifestyle by combining a vacation aesthetic with a fitness/athleisure event, subtly integrating branded products in a way that feels natural and appealing to the target audience.

Summary

This video showcases an event hosted by Vitality and BrüMate, designed to feel like a vacation. It features various scenes of people enjoying activities, wearing athleisure, and interacting with branded products like cups and drink dispensers.

Structure

1Event setup with branded elements
2People enjoying activities and products
3Showcasing athleisure wear
4Group activities and interactions

Original caption

The best day celebrating The Island Edit with @BrüMate and all of you guys!! Our heart's are so full, and our hands are filled with our Brumate cups & Cloud II ☀️🩵 #shopvitality

More from @vitality

Product placement

Vitality x BrüMate: This is a co-branded event. The Vitality brand appears on clothing and signage. The BrüMate brand appears on a coconut cup, on drink dispensers, and on signage in the pool. Both brands are present throughout the video, and the event is named "The Island Edit" which is likely a Vitality event. The clothing shown is likely Vitality athleisure. The cups and drink dispensers are BrüMate products. Removing either brand would change the context of the event and its branding.

On-screen text

POV: we threw an event that felt like going on a vacation

"Did you hear about...?" No. Phone on's DND, my dreamy summer set just came in,