spend the night with me as a host

@itsmariapapadakis

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SoundTikTok sound · Summer Edm Modern Energy Powerful Happy Optimistic Upbeat Electro Dance Party

Promoted product

Smartwater

All you need to know about Glaceau Smartwater, the vapour-distilled water with added electrolytes. Check out the original products and their ingredients.

3 videos3 creators

Why it worked

The video leverages the 'day-in-the-life' vlog format to integrate a brand partnership naturally into an energetic, event-based narrative, making the promotion feel like a genuine part of the creator's professional experience.

Summary

The creator vlogs her experience hosting a pickleball event called Sip and Serve, which is sponsored by Smartwater. She highlights the event's activities and explicitly recommends Smartwater for hydration and recovery.

Structure

1Creator introduces herself as the host of the event
2Overview of the venue and event atmosphere
3Highlighting event features like embroidery and snacks
4

Original caption

What an incredible night hosting sip & serve presented by @smartwater 💙 Nothing like the city coming together to play some pickleball!! My absolute favourite water with both alkaline and antioxidants. Helps me recover and hydrate, with 9.5+ph and antioxidants.🤝 Stay hydrated with that crisp taste my friends! #smartwaterpartner #ad

More from @itsmariapapadakis

Product placement

(a) smartwater: acts as the primary beverage consumed, featured in branding throughout the event, and is the subject of the creator's recommendation; removing it would change the video's purpose. (b) 6Pickle: appears as the venue name; removing it would not change the promotional nature of the video. (b) Brother: appears as the brand of the embroidery machines; removing it would not change the promotional nature of the video. (b) Belkirk: appears as the brand of the pickleball nets; removing it would not change the promotional nature of the video.

On-screen text

recap of my night at sip and serve presented by smartwater

Transcript

Spend the night with me as a host, Sip and Serve presented by Smartwater. You know I've hosted many events and been at plenty of gatherings, but this one was one of the most high energy ones I've ever been a part of. It all took place at 6Pickle in Toronto. They had live music, unbelievable snacks, embroidery stations, charm bars, and of course plenty of Smartwater alkaline with antioxidants. There were 16 teams and two pickleball team champions on the night. Of course, I had the honor of keeping the energy going and being a part of the entire atmosphere for the players. At the end of the night, I even had a chance to get on the court and it was honestly such an amazing time, all thanks to Smartwater.