Why it worked
The video leverages a common consumer product and a surprising reveal to create a "mind blown" moment, encouraging shares and engagement through relatable content and a satisfying discovery.
Summary
The video shows a person checking the bottom of a Reese's Peanut Butter ice cream container, revealing Reese's Peanut Butter Cups hidden beneath the ice cream. The ice cream and cups are then scooped into a bowl.
Structure
- 1Showing ice cream in a store freezer
- 2Revealing hidden Reese's cups at the bottom of the ice cream container
- 3Scooping ice cream and cups into a bowl
- 4Washing the ice cream container
Product placement
Reese's Peanut Butter ice cream ACTS - it is scooped out of the container and into a bowl. Removing it would change what happens in the video. Breyers ice cream APPEARS - it is seen on a shelf in the background. Removing it would not change what happens in the video. Reese's Peanut Butter Cups ACTS - they are revealed at the bottom of the ice cream container. Removing them would change what happens in the video.