Why it worked
The video likely worked because it presented a common cooking task (frying an egg) with a seemingly novel technique, appealing to viewers' curiosity for kitchen hacks and restaurant secrets. The visual demonstration, combined with the intriguing hook, made it easily digestible and shareable.
Summary
The video demonstrates a cooking technique for frying an egg, showing how to add water to a hot pan to create steam and then wiping the pan dry before adding oil and the egg. The creator is showing a method learned from a fancy restaurant.