Whoa, whoa, whoa. What are you doing?

@kailebrodersen

482.7K followers · usually 2.0K views a post

Views

9.6K

Likes

230

Comments

16

Shares

14

SoundTikTok sound · original sound - kailebrodersen

Promoted product

Rhino USA ratchet straps

Why it worked

The video provides a practical demonstration of a common task (securing a vehicle) using a specific product, making it informative and potentially viral due to its utility and relatable demonstration.

Summary

The creator demonstrates how to properly use ratchet straps to secure a car, emphasizing their ease of use. She then offers to link the product for viewers who want to purchase them.

Structure

1Demonstrates incorrect car strapping technique
2Explains the correct method using ratchet straps
3Highlights ease of use for women
4Addresses viewer question about colors
5Offers to link the product

Product placement

Rhino USA ratchet straps: ACTS - used to secure a car. Removing them would change what happens in the video.

Original caption

I’ve never seen this #tiktokshopsummersale #rhino #rhinousa #giftsforhim

More from @kailebrodersen

Call to action

I'll just link it right here for you.

Transcript

Whoa, whoa, whoa. What are you doing? I'm getting ready to rat my car down for hurricane season. No, that's not how you do that. All you got to do is cook it, pull it. Ratched it and strap the hell out of that shit. And it's so easy even women could do it. But how do I get one of these colors? They always sell out super bad, so I'll just like it right here for you.