How did they pull this off

@kailebrodersen

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Selling · Other Product

Nello Energyseen in 2 videos →

Why it worked

The video taps into a common pain point (caffeine crashes and anxiety) and offers a solution with a product that claims to address these issues naturally. The creator's personal endorsement and the comparison to a nostalgic candy flavor make it relatable and appealing.

Summary

The creator introduces Nello Energy drink, highlighting its benefits of providing energy, focus, and mood enhancement without sugar, dyes, or a crash. She praises the Apple Rush flavor and mentions that the drink is made with naturally sourced caffeine, unlike other energy drinks that cause jitters and anxiety.

Structure

1Introduction to Nello Energy drink
2Highlighting benefits: no sugar, dyes, crash
3Discussing natural caffeine and lack of jitters/anxiety
4Praising the Apple Rush flavor
5Mentioning the product sells out quickly and providing a call to action

Product placement

Nello Energy (Apple Rush flavor): This is an energy drink that the creator is demonstrating. It is shown being poured and discussed as a product that provides energy, focus, and mood enhancement without sugar, dyes, or crash. Removing it would change the video's content entirely. It ACTS. Nello Energy (Apple Rush flavor): This is an energy drink that is visible on the can. It ACTS.

Original caption

I’m honestly shocked #nello #nellonewarrivals #nelloenergy #energy

More from @kailebrodersen

Their other posts in the index, biggest breakout first.

Call to action

snag one I've linked it for you

On-screen text

How did they pull this off 0 Sugar 0 Dyes 0 Crash Own Your Energy Apple Rush

Transcript

How did they pull this off 0 Sugar 0 Dyes 0 Crash Own Your Energy Apple Rush If you're like me and you're constantly crashing after you have caffeine, or your anxiety just spikes and gets worse. I found that brand that's constantly going viral, Nello, that helps with the brain focus and the calming. They actually made an energy drink. But it's sourced with 150 milligrams of natural caffeine. So there's none of those crazy spikes, constant jitters throughout the day. You can actually get naturally sourced caffeine that tastes good. If you know what those caramel apple suckers taste like when we were kids, that's what this Apple Rush flavor tastes like. But the only thing about Nello is they're constantly selling out. So if you want to snag one, I've linked it for you because naturally sourced caffeine that aren't going to make you crazy or jittery or have anxiety throughout the day.