Why it worked
The video uses a popular meme format and relatable humor to grab attention, then seamlessly transitions into a soft sell for the creator's freelance services, leveraging the creator's bio link as the primary call to action.
Summary
The creator, a software engineer, humorously states that owning an iPhone doesn't mean having money, using a meme format. They then offer their freelance developer services for projects and university work, directing viewers to contact them.