You've been using your eyes serum wrong

@ema_drmq

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SoundTikTok sound · Suddenly I See by KT Tunstall

Why it worked

The video effectively uses a common misconception (incorrect product usage) as a hook to capture viewer attention. It then provides a practical, visually engaging demonstration of an alternative, broader application for a skincare product, making it relatable and informative.

Summary

The video shows a woman demonstrating how to apply eye serum to various parts of her face, not just under the eyes. She applies it to her smile lines, forehead, between her eyebrows, and crow's feet, highlighting its versatility for targeting fine lines and wrinkles.

Structure

1Introduction to incorrect eye serum usage
2Demonstration of applying serum to under eyes
3Application to smile lines
4Application to forehead and between eyebrows
5Application to crow's feet
6Concluding smile

On-screen text

You've been using your eyes serum wrong X X Use it under your eyes but also... For your smile lines Forehead lines Between eyebrows Crow's feet

Original caption

Giving my fine lines a little extra love ✨🤍 This collagen eye serum isn’t just for your under-eyes, you can apply it anywhere you want a little extra care: 👀 Under eyes ✨ Forehead lines 🤍 Crow’s feet 😊 Smile lines 🌿 Between the eyebrows I love how lightweight and hydrating it feels while helping improve the appearance of fine lines and wrinkles. Plus, it does more than just target dark circles, it helps support skin elasticity for a smoother, refreshed look over time ☁️🫶 A simple step that makes a big difference with consistency 💛 @AXIS-Y Store US @YesStyleInfluencers #eyeserum #axisy #axisyyesstyle #collagenserum #yesstyleinfluencer